We connect your brand to your target audience.

Bluebird are marketing and communication consultants. We provide visionary thinking to connect your brand with clarity and consistency to your target audience.

How we work

We take a 360-degree approach to marketing and communications, delivering connection, clarity and continuity from the inside out. Underpinned by realness, authenticity and complete transparency; creating bluebird days for you, your people and business.

  • Fractional marketing leadership

    A dynamic and flexible framework that enables access to a senior leader within the team on a contractual basis on a fractional workweek, to support strategy, planning, implementation, alignment with sales teams and building marketing teams.

    Building marketing teams

    Analyse exactly what marketing support is needed and build teams of experts and suppliers in the most cost-effective and flexible way possible, in line with business aims.

  • Following discovery, we can enhance your current strategy, or, design a marketing and communications strategy from scratch, including build inhouse teams, mentoring existing and identifying relevant agency partners when needed.

  • Align sales and marketing to define and deliver marketing qualified leads (MQL) vs sales qualified leads (SQL) lead generation and pipeline nurturing, identifying CRM systems if required and measuring impact and ROI.

  • In-depth marketing and communications audit, uncovering you aspirations, goals, challenges and competitor landscape.

  • Build and implement growth strategies including external communications, digital marketing and internal communications.

  • Succinct reporting for marketing activity to demonstrate growth and ROI.

  • Internal communications plans to support the cascade of bottom up and top down communications.

  • Internal and external event management including client entertainment, thought leadership seminars (on and offline), event and exhibition attendance and speaking, internal events including AGMs.

How we can help your business and brand

Prarthna Thakore – Senior Communications Advisor, TransAlta

“Dan played a pivotal role in professionalising our team and building strong relationships across the global business that significantly enhanced our teams marketing communications efforts and position within the business.

Dan’s unique ability to blend strategic insight with a deep understanding of people makes her an invaluable asset to any organisation. If you’re looking to strengthen and elevate your marketing communications, Dan is the leader you need on your team.”

Let’s connect you with who you’re trying to reach.