Senior B2B marketing thinking, without the full-time hire.
Helping businesses in the built environment get clear on where they're going, and what marketing needs to do to get them there.
Let's talk →Hi, I'm Dan.
I'm Dan Emery, a fractional Marketing & Communications Director with 18 years' experience helping B2B businesses get clear on where they're going, what they need to say and what marketing needs to do to get them there.
I specialise in the built environment, working with businesses across workplace, construction, design, facilities management and related sectors in the UK and internationally.
Whether you need to build a marketing function from scratch, reset what's already there or navigate a period of growth or change, I bring senior in-house experience on a flexible basis.
B2B marketing for the built environment
I've spent around 15 years working across the built environment including workplace, construction, design and build, facilities management, property and real estate and professional services.
It's an industry built on expertise, reputation and relationships, with complex propositions, long buying cycles and multiple people influencing a decision.
I understand how those businesses work because I've worked inside them, which means we don't need to spend the first few months translating your industry, we can get to the crux of your challenge faster.
To help businesses and leaders understand where their marketing is at, I've created a bespoke diagnostic tool, give it a try.
Take the free diagnostic →Experience from both sides of the table
I've built teams and marketing functions from scratch, led international marketing strategies and supported businesses through brand launches, growth and change.
Today, through Bluebird, I bring that experience into businesses that need senior marketing thinking but don't necessarily need it five days a week.
Because I've been the client too, I care about what happens after the strategy presentation.
More about me →
Senior thinking. Flexible support.
Sometimes you don't need another agency, and you don't always need another permanent hire. You need someone who can flex to what the business actually requires: strategy when you need direction, leadership when you need ownership, delivery when you need to get things moving.
How I can help
Projects
A single, focused piece of work, not an ongoing commitment.
Sometimes you don't need a strategy overhaul, just one thing done properly: a campaign, a brand refresh, a piece of content, an event, a research project. I scope it, deliver it, and hand over something your team can put straight to work.
Explore project work →Fractional Marketing & Communications Director
Senior B2B marketing leadership without the full-time overhead.
I step into businesses to build, lead or reset marketing and communications functions. That can mean setting the strategy, building or mentoring an internal team, managing agencies and budgets, establishing better processes and measurement, or giving marketing a stronger voice around the leadership table. The aim isn't to create dependency. It's to build a marketing function that works.
Explore fractional marketing leadership →B2B marketing strategy & communications
Get clear on what you're saying, who you're saying it to and why they should care.
From brand positioning and marketing strategy to campaigns, thought leadership and communications, I help B2B businesses turn complex propositions into clear, relevant stories. We'll work out what matters, where the opportunities are and where your marketing effort will make the biggest difference, then build a practical plan around it.
Explore marketing & communications strategy →Speaking & facilitation
Work is changing fast. Let's talk about what happens next.
As co-founder and host of Work Is Weird Now, I've spent 60+ episodes and growing talking to founders, researchers, leaders and people challenging some of our biggest assumptions about work. I bring those conversations into keynotes, panels, workshops and facilitated sessions exploring the future of work, AI, leadership, careers, communication and change.
Explore speaking & facilitation →
What people say about working with Dan
“Dan quickly became a trusted part of the leadership team, bringing senior-level thinking and strategic direction while also rolling up her sleeves and getting things done. She built a marketing function with real momentum and, when the time was right, helped us recruit and transition to a permanent in-house marketing lead.”
Ross Abbate · CEO, Macro
Read the case study →Not sure where to start?
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