Service: Power Hour(s)

It’s called a power hour(s) for a reason! Who knew how much could be achieved in just two hours!

We have accessed strategic marketing supporting in the past, but nothing has come close to the value and impact we got from working with Dan.

From the start she skilfully guided us through a process of really getting under the skin of our business. And then the feedback itself was punchy, practical and immediately implementable. And importantly, at no point did it feel formulaic. Dan went over and above our expectations, not only doing her own research into our context and competitors but also seeking input from others to give us a robust, tested and tailored action plan.

In just two hours we have been given tools and actions that are already having a direct impact on our marketing strategy, allowing us to be much more targeted and in turn less overwhelmed!

Thank you so much for everything!

Service: Power Hour(s)

Danielle really helped us focus on our marketing strategy. It’s something we knew we needed to do, but as a new small business we found it hard setting the time aside to actually pull together a plan. 

Dan took the pain out of this for us, discussing in depth what our business objectives are and analysing what marketing plans we need to put in place to achieve them, breaking it down into manageable steps and goals. 

Dan’s analysis of our customer journey and website was incredibly beneficial, and we have taken the steps to put the recommendations into place.

If you are overwhelmed by the world of marketing and need a simple analysis and recommendations for your business that you can actually implement, Danielle is your person. 

Read more about the project here.

Danielle is an exceptional leader who stepped up to manage a large marketing team of 30 people during a critical transition period, demonstrating remarkable people management skills and earning the trust of her colleagues.

Known for her thoughtful and empathetic approach, she skilfully handled tough decisions while maintaining a strong focus on results, driven by metrics and commercial awareness.

Danielle excels in strategic planning; she has been able to lead comprehensive sales and marketing plans with significant budgets and navigate complex stakeholder relationships across multiple business units.

Her bravery in tackling challenges, combined with her ability to win people over, has made her a key asset in executing strategic initiatives.

Highly reliable and methodical, she presents herself with confidence and clarity, making her a standout marketing professional who consistently delivers outstanding results.

Dan is a standout talent in marketing, combining vision with a grounded approach. Her collaboration with the CX program was transformative, using customer insights to shape marketing strategies with real impact.

Working with her at ISG was a privilege & Joy — she promoted growth, improved understanding and built strong relationships across the organisation. Dan’s balance of strategic insight and human-centred leadership makes her invaluable to any company looking to elevate its marketing.

Danielle was instrumental in developing our digital marketing strategies and was also the first European marketing manager to begin working with an external agency partner. The agency was selected to help elevate our approach to strategic PR and communications; they continue as our lead PR agency in Europe and are now working for Topcon at a global level, a relationship that extends to almost ten years.

I valued Danielle’s input as a member of the senior management team for the UK business, where Danielle contributed ideas to develop the wider business strategy. Danielle was always able to foster strong relationships with the team at all levels and provided valuable insights into team dynamics.

I would have no hesitation in recommending Danielle to any employer that is looking for a talented, independent thinking and incredibly hard-working marketing professional for their team.

I worked alongside Dan at ISG, and I can confidently say that she is one of the most exceptional marketing leaders I’ve worked with. Dan is a brilliant marketer and visionary thinker, and she brings a level of empathy, emotional intelligence and psychological safety to teams that is rare to marketing leaders.

Dan played a pivotal role in professionalising our team and building strong relationships across the global business that significantly enhanced our teams marketing communications efforts and position within the business.

Dan’s unique ability to blend strategic insight with a deep understanding of people makes her an invaluable asset to any organisation. If you’re looking to strengthen and elevate your marketing communications, Dan is the leader you need on your team.

Dan has a wonderful ability to lead with vision, conviction and empathy while also operating as a hugely supportive and collaborative teammate. Working in Dan's team allowed me to develop personally as an employee and professionally as a marketer - all while having heaps of fun along the way!

It's rare to find a leader who is as equally committed to the growth and progression of the individuals within their team, as much as they are invested in the growth and betterment of the wider business. At Peldon Rose, Dan was unwavering in her commitment to all aspects of her role, and was a total pleasure to work with (and for!).

I’ve had the pleasure of working with Danielle for over a year and have always admired and appreciated her level of strategic insight. Danielle is brilliant at understanding client-side business objectives and aligning them with agency efforts to ensure cohesive, impactful results. Her ability to translate client needs into actionable strategies while fostering smooth collaboration with agencies makes them an invaluable partner. I highly recommend Danielle for any project requiring a strong strategic leader who can seamlessly bridge client and agency perspectives.

Danielle is a marketer with remarkable skill and vision. Dan is the kind of leader who encourages new ideas and empowers teams to think outside the box and challenge the 'norms', all while ensuring that strategies are aligned with business goals. She consciously communicated our missions as a business unit, helping us to fully understand the 'why' behind an approach and deepen our knowledge and exposure to overall strategy development and execution.

Dan truly cares about the professional development of her team. She consistently made time to mentor and guide me, offering valuable feedback and helping each of us grow in our roles. It was a privilege to work under her leadership.

Advice for future colleagues: Never turn down a piece of Dan's famous rocky road.