Delivering the everyday exceptional

When you offer a premium service in a tight competitor landscape where the product is the same, how do you position what is truly unique? After a discovery and audit into how Peldon Rose were delivering their brand message both internally and externally, it was clear there was misalignment across brand strategy and visual identity. A 38-year old company, rich in experience and reputation, renowned for a people first approach, was being represented in a polar opposite way. 

Partnering with Neatline Creative, we interviewed 60% of the businesses’ employees, clients and industry partners to unearth what people truly thought about them. From here, we put together a 360-degree strategy, created a refreshed visual identity and communications plan. The result was an everyday exceptional experience for people and business, underpinned by four core values which came from their 130 strong employee base. 

We launched the brand at the business’ annual Kick Off event (AGM) to show a well thought through shift change, to the wider brand narrative and visual identity, spanning all internal and external channels, and breadcrumbed with subtle opportunities to onboard. 

Services: Brand positioning and values, employee engagement, content development, visual brand identity

Partners: Neatline Creative